A South Korean multinational automotive manufacturer, Hyundai Motor has recently announced a multi-year partnership with Chelsea Football Club. So, as a global automotive partner, the Hyundai brand logo presented on the new Blues jersey in all domestic competitions from next season until 2022. For the first time, the South Korean automaker has ventured into the UK football market.
The partnership with Chelsea extends Hyundai’s long-standing presence at the highest level for the last 20 years. Hyundai will not only be visible on the jersey but also through car displays at the club including digital content rights, LED perimeter branding and many more.
With this partnership, Hyundai will work with Chelsea to develop ranges of the initiatives for the club’s members to bring ease to mobility, also make football more accessible than ever before.
Hyundai said in the statement, “We are thrilled to begin a new partnership with Chelsea – a successful and ambitious club that matches the global scale and challenging spirit of Hyundai.” Further, it added, “Just as we always place the customer first, so we have always positioned fans at the heart of our activities throughout our long-running engagement in football. We will be taking the same approach with Chelsea fans as we kick off this new partnership. Along with our existing partnership with Olympique Lyonnais.”
Hyundai’s announcement comes as the company releases short film featuring Chelsea stars showing their blue jersey with Hyundai’s logo. Chelsea players attend a photo shoot unlike any they have experienced before.